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All Content Tagged: PR
Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
By investing solely in firms that are top performers on social and environmental issues, and setting the bar very high for which companies make the cut, the "Natural Capitalism" author...
Aron Cramer, President and CEO of Business for Social Responsibility, offers a look at some of the issues that the forthcoming conference will address, from the ecological forces shaping the...
Company defections from the U.S. Chamber of Commerce over climate change issues have been at the top of the news lately, but from a market standpoint, each side in the debate has justifiable...
This report from BSR and Futerra aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing. ...
TerraChoice Environmental Marketing this week is releasing an updated version of their widely discussed "Six Sins of Greenwashing," and to explore the new findings, as well as just how grave a sin...
Possibly the most bizarre announcement to cross my inbox in days if not weeks, the Competitive Enterprise Institute has developed an anti-Earth Hour campaign to celebrate humankind's marvelous...
Companies and coalitions big and not-so-big have made the ranks of most notorious "green" campaigns in the year-end list from American Public Media's Greenwash Brigade. ...
Of the 1,000 people in the U.S. questioned for "Consumers, Brands and Climate Change 2008," 65 percent couldn't identify mainstream companies taking a significant stance against climate change....
GreenBiz.com Executive Editor Joel Makower discusses his new book, "Strategies for the Green Economy: Opportunities and Challenges in the New World of Business." He offers three keys to help...
A graphic-rich primer on greenwashing: what it is, why it is a problem, and how to avoid it. ...
The number of people concerned about climate change continues growing, but they aren't convinced that the business sector is doing as much as it should. ...
The Honda FCX Clarity is the Japanese company's new hydrogen fuel-cell vehicle that will go on sale in a very limited fashion this year; in the meantime, oil companies and automakers are feeling...
Shoppers at Tesco supermarkets can now see the carbon footprint of certain items just by checking the label. ...
The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day '08. ...
Sustainability champions who underestimate the human factor can never facilitate genuine change in their organizations. If you learn how to sell people on your green idea, you'll make your company...
A new study from GRI and KPMG on sustainability reports notes that companies highlight new business opportunities created by climate change and shy away from risks associated with climate change...
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
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The startup Aquacue offers a look at the innovations that landed it among the 10...
This eighth annual Clean Energy Trends report takes stock of the sector against the...
This book from Seventh Generation's Jeffrey Hollender and Bill Breem equips people with...
This white paper from Environmental Defense Fund and fleet management company PHH Arval...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
This report from the National Environmental Education Foundation offers case studies,...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
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Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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