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All Content Tagged: Marketing & Communication
Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
Until now, companies have lacked direction on how to report on climate policy engagement. This primer covers what companies are reporting today, what we recommend companies focus on going...
eBay made a big push Monday to get consumers to commit to using products over new ones with the launch of a new green shopping website. The company will reward the first 250,000 people who make...
The company released enhanced Plan A pledges today, promising to become the world's most sustainable retailer by 2015. ...
Climate Counts' new Industry Innovators program aims to build on the corporate climate momentum seen over the last year. The nonprofit...
The nonprofit launched the Industry Innovators (i2) project today with charter member companies Amtrak, Ben & Jerry's, Clif Bar, REI, Shaklee and Timberland, each of whom received Climate...
A new study of leading companies finds that engaging and educating employees about sustainability practices can save millions in costs by boosting efficiency, while making green initiatives more...
This report from the National Environmental Education Foundation offers case studies, best practices, next steps and resources for companies that want to boost employee engagement and save money...
By investing solely in firms that are top performers on social and environmental issues, and setting the bar very high for which companies make the cut, the "Natural Capitalism" author...
This panel discussion from the State of Green Business Forum in San Francisco explores how the rules of green marketing have changed, and how companies are adapting to the new green marketing...
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting...
More and more companies are realizing the importance of deploying sustainability strategies, yet well-intentioned efforts can end up missing the mark or lacking the energy needed to succeed...
This report gives an introduction to the top seven strategies being employed by companies that want to stay ahead of the curve on sustainability efforts. ...
The CEO of OPower talks to GreenBiz.com senior writer Marc Gunther about how a simple smiley face can get energy hogs to become energy misers, and how utilities are seeing the light in using...
While business played a lower profile at COP15 than in the past, there was at least one memorable PR moment that holds important lessons for businesses on how to build -- or damage -- a reputation...
The British Advertising Standard Authority ruled last week that Finnair cannot claim that it is "eco-smart" for passengers to use the airline. ...
Two reports from the Social Investment Forum provide important updates on the status of corporate social responsibility reporting, both among the S&P 100 companies headquartered in the US, and...
As the sun began to set on 2009, we asked some of our readers and partners to share their innovations, commitments, and passions for the coming year. ...
Everybody’s got one, but some years even our loved ones — not to mention our bosses — fail to ask. But we did. ...
We need to find more creative ways to communicate about the climate crisis. An example is the beautiful three-minute film from Maya Lin, which made its debut at a gala on behalf of REDD organized...
... all I got was this lousy T-shirt. ...
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
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Featured Resources
The startup Aquacue offers a look at the innovations that landed it among the 10...
This eighth annual Clean Energy Trends report takes stock of the sector against the...
This book from Seventh Generation's Jeffrey Hollender and Bill Breem equips people with...
This white paper from Environmental Defense Fund and fleet management company PHH Arval...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
This report from the National Environmental Education Foundation offers case studies,...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
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Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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