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Until now, companies have lacked direction on how to report on climate policy engagement. This primer covers what companies are reporting today, what we recommend companies focus on going...
eBay made a big push Monday to get consumers to commit to using products over new ones with the launch of a new green shopping website. The company will reward the first 250,000 people who make...
The company released enhanced Plan A pledges today, promising to become the world's most sustainable retailer by 2015. ...
This panel discussion from the State of Green Business Forum in San Francisco explores how the rules of green marketing have changed, and how companies are adapting to the new green marketing...
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting...
The British Advertising Standard Authority ruled last week that Finnair cannot claim that it is "eco-smart" for passengers to use the airline. ...
What to make of the 20 most-read stories among the 2,350 (or so) articles and blog posts we ran during 2009? It's hard to make head or tails of them. ...
Everybody’s got one, but some years even our loved ones — not to mention our bosses — fail to ask. But we did. ...
... all I got was this lousy T-shirt. ...
When you peel back the onion to see what is really going on, you learn that there is a vibrant and critical movement in the business of climate change whose momentum cannot be stopped -- the only...
GreenBiz.com’s October 15, 2009 webinar on "The Green Marketing Landscape: Ratings, Labels, and Certifications" yielded far more questions than we had time to answer during the...
The Green Confidence Index launched today by GreenBiz.com, Earthsense and Survey Sampling International offers a monthly snapshot of how mainstream American consumers think about green goods and...
Based on some recent "news" items I've come across, the only way to get your articles published these days is to make an argument straight out of crazy-town. ...
This report from BSR and Futerra aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing. ...
TerraChoice Environmental Marketing this week is releasing an updated version of their widely discussed "Six Sins of Greenwashing," and to explore the new findings, as well as just how grave a sin...
Just in time for the increasingly long run-up to Earth Day, a new survey brought to us by Nalgene gauges the trashiness of 25 U.S. cities. The findings may -- or, perhaps more likely, may not --...
A new report from GreenBiz.com looks at the ways companies are successfully reaching their customers with green messages, and in this interview with the authors of the report, we explore some of...
In this GreenBiz Report, Amy Hebard and Wendy Cobrda explore how consumers perceive the greenness of brands in four categories, and discuss some of the challenges and opportunities from marketing...
Of the 1,000 people in the U.S. questioned for "Consumers, Brands and Climate Change 2008," 65 percent couldn't identify mainstream companies taking a significant stance against climate change....
GreenBiz.com Executive Editor Joel Makower discusses his new book, "Strategies for the Green Economy: Opportunities and Challenges in the New World of Business." He offers three keys to help...
GreenBiz.com
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
The startup Aquacue offers a look at the innovations that landed it among the 10...
This eighth annual Clean Energy Trends report takes stock of the sector against the...
This book from Seventh Generation's Jeffrey Hollender and Bill Breem equips people with...- This white paper from Environmental Defense Fund and fleet management company PHH Arval...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...- This report from the National Environmental Education Foundation offers case studies,...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
A Corporate Finance Approach to Climate-Stabilizing Targets
Learn Autodesk’s method for setting corporate greenhouse gas targets that align with global climate stabilization goals—and how you can adopt it.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.