Business leaders are inundated with conflicting reports on climate change. With so much information and so little historical context, executives have been left to blindly navigate through this new "carbon-constrained" world in hopes of understanding how their own business will be affected. In some cases, the decisions made, or avoided, could be the most significant of their tenure. Organizations of all sizes are engaged in developing coherent business strategies but are getting caught up in sorting through the science, propaganda, and greenwashing inherent in the climate change problem. Needless to say, this is not the ideal environment for making sound, strategic business decisions. Many executives in North America have a basic understanding of carbon markets.