
Jeff Hittner is the corporate social responsibility leader for IBM Global Business Services. Karen Butner is supply chain management leader for the IBM Institute for Business Value and an associate partner in the IBM Supply Chain Management practice. They are co-authors of the white paper "Mastering Carbon Management: Balancing Tradeoffs To Optimize Supply Chain Efficiencies."
Companies used to measure supply chain efficiency by cost, service and quality. Concerns about climate change introduced a fourth element to the equation: carbon emissions.
See GreenBiz.com