We agree that groups like Climate Counts really help push green initiatives up the corporate agenda. At the same time, more businesses understand that sustainable practices benefit their bottom line (in addition to being attractive to consumers), and are being more voluntary in responding to the climate crisis even in the midst of an economic one. We deal with businesses that work hard to ‘green’ their practices as well as their products, and in doing so they improve their reputations, their offerings, bottom line, and their impact on the environment. Everyone wins.