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GreenBiz.com
Ryan, you made a great
Ryan, you made a great point: "companies that generate and rely on low-carbon energy are set to prosper." When reducing carbon footprints, organizations can get long-term competitive advantages. In fact, some of the biggest names in business—3M, Wal-Mart, FedEx, Cisco, BASF, Caterpillar, Hasbro and Sun Microsystems to name a few—are realizing the benefits that come with improved carbon management . That’s why CSA developed the GHG CleanStart™ Registry to provide organizations with the ability to measure, monitor and manage their carbon footprints.
Its A Changing Climate for Green Leaders
I agree, you do make a very solid point, but we must be honest with ourselves. These are just a few (3M, Wal-Mart, FedEx, Cisco, BASF, Caterpillar, Hasbro and Sun Microsystems) companies that the management have the skill set to do so! Others may have the vision or a desire, but the qualifications to carry out such plans are mediocre at best. The registry is smart, all the conferences mean well, but its time to get certified!
With the strong support of our community partner, UC San Diego's Scripps Institution of Oceanography and the Rady School of Management and following in the footsteps of the highly-regarded LEED AP™ designation, the Eco Investment Club has created a new certification for Green Leaders! Our aim is to award ClimateChanger™ (CC) status to business andinvestment professionals who have embraced sustainability through the acquisition of knowledge, from approved courses, and the successful implementation of an action plan. And, I'm asking you, the WiserEarth family, to support my suggestion to recognize it amongst the other certifications. The first approved course is "Climate Change and Business - The ROI for Going Green" in May 2009. http://rady.ucsd.edu/exec/open/climate-change/
In efforts to make my case in efforts to gain your support, I received the following commentary from Glenn Croston, P.h.D., Author of 75 Green Businesses (Entrepreneur Press) in an article he wrote called,
"A Changing Climate for Green Leaders" (Click Here To Read - http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green...)
One benefit of the ClimateChanger designation is avoiding confusion. As the green business world grows rapidly, sorting out the true greens from the wannabees can be confusing. Having certification standards for green business leaders may help to cut through confusion and provide solid value, just as it is doing for green products and green businesses.
Climate change remains an immense problem, which makes the opportunity to address climate change with profitable businesses all the greater. With ClimateChangers like Bob Noble and others, we’ll effectively address climate change and other environmental challenges while building a stronger and more sustainable economy in the process. - Glenn Croston
Do you have any thoughts, comments, or suggestions you'd like to lend to our efforts?
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