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BILLERICA, Mass. -- Millipore Corp. unveiled a goal on Wednesday to reduce its carbon footprint by 20 percent during the next five years. The initiative will take aim at the its consumption of non-renewable resources and production of waste, as well as introduce programs that will foster behavioral changes conducive to environmental sustainability.
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These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are still evolving, familiarity with green products is just emerging and purchase behavior is inconsistent within and across categories. As such, marketers tend to look for targetable demographic groups or behaviors that have a higher propensity for green.
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LAKE FOREST, Calif. -- Using data generated over more than seven years, the audit focused on the company’s carbon emissions, waste and water consumption. Sole, the parent of etnies and other action sports clothing and footwear brands, will now use the data to begin trimming its footprint with the intention of becoming carbon neutral by 2020.
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Last week, I had the opportunity to witness a milestone being reached in the effort to fight global warming: officials from 18 states - representing a majority of the US population - signed an agreement at Yale University that committed their states to action on global warming.
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NEW YORK, N.Y. -- The firm plans to cut its carbon emissions around the globe, mostly from facilities, by 20 percent by 2012 as well as offset all employee air travel.
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OAKLAND, Calif. -- The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day '08.
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OAKLAND, Calif. -- While one company recently cut its CO2-equivalent emissions in half, the other has just laid out plans to do the same to its CO2 footprint.
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LONDON, UNITED KINGDOM -- National Grid raised its greenhouse gas emissions reduction goal from 60 percent to 80 percent by 2050, and plans to add carbon budgets that are tied to financial performance, the company announced Friday.
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BOSTON, Mass. -- Based on votes from the last four years, mutual fund firms are less opposed to climate change resolutions, though the industry has a long way to go still.
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WASHINGTON, D.C. -- President George W. Bush set a new national goal of stopping the rise of greenhouse gas emissions in the U.S. by 2025.
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By Andrew Charlesworth, BusinessGreen
Published: April 16, 2008
LONDON, UNITED KINGDOM -- Program includes vehicle and aircraft fleets replacement, buildings overhaul and staff training.
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BETHESDA, Md. -- Marriott International has committed funds to preserve a 1.4 million acre rainforest in Brazil and has announced new and expanded environmental goals for its hotels and supply chain.
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NEW YORK, N.Y. -- Bank of America plans to adhere to the guidelines developed by Citi, JPMorgan Chase and Morgan Stanley to assess carbon-related risks in the financing of utility-sector projects, such as coal-fired power plants.
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For top executives, all problems are disguised opportunities. In order to steer a company away from the pitfalls of a carbon market, leaders need to develop and implement effective strategies.
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BRUSSELS, -- If the United States and China do not set high enough greenhouse gas emission reduction goals, the European Union could interpret such inaction as a threat to European industry and impose sanctions.