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Anna Clark
Anna Clark is president of EarthPeople, a consulting firm that helps companies of all sizes save money and bolster their brand through the leading-edge principle of sustainability.
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For the past two years, media attention around companies "going green" has mounted to a crescendo. Are we finally reaching the long-awaited critical mass?
Not even close.
The scientific case for climate change may be sealed but the majority of business leaders are still suspicious of sustainability. The source of their inertia may surprise you. Their primary concern isn't "Why should I?" as much as "How do I?" In my experience, the real issue lies in the question they are often afraid to ask: "How do I sell sustainability?"
Let's begin with an example of how not to sell it. I was invited by a local mayor to deliver a speech on the U.S. Mayor's Climate Protection Agreement to his town...
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As the business sector searches for new and better ways to go green, a strange but wonderful phenomenon is emerging. Increasingly, companies are partnering with non-profits and building coalitions with each other to further green initiatives. A good partnership can help participating entities maximize resources, grow their client base and enhance visibility. We used to call this synergy. Yet, the outcomes of such arrangements can be so far-reaching that "synergy" doesn't describe it. I propose a new term: exponential sustainability.
If corporate sustainability is the balance of the financial, social and environmental aspects of an organization, achieving this...
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It may seem like big businesses are the only companies getting buzz for going green, but for small and medium-sized enterprises, there are countless ways to reap rewards by adopting sustainable practices.
The "greening" of America is not just the latest trend; it's a cultural revolution. What does this phenomenon mean for the business sector? Even if you're not yet sold on the science of climate change, it's hard to ignore the changing tide of public perception.
Magazines as diverse as Glamour, Fortune, and even Sports Illustrated are publishing green issues. Green has gone mainstream and smart business owners are looking for ways to capitalize on this phenomenon.
An aerial...
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