Ariel Schwartz

Ariel Schwartz is a blogger for GreenBiz.com and the editor of Cleantechnica.com. A graduate of Vassar College, she has previously worked in marketing, organic farming, and newspaper journalism.

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NASA Global Warming Satellite Fails to Take Off, Falls into Ocean
By Ariel Schwartz, February 24, 2009
NASA's $278 million Orbiting Carbon observatory failed to launch correctly earlier today from Vandenberg Air Force Base and fell into the Antarctic Ocean as a result. ...
Warning: LEED Certification Claim is Not Always As it Seems GreenerBuildings.com
By Ariel Schwartz, February 19, 2009
LEED certification is something for any business to be proud of, but real estate lawyers and consultants say that claims of certification bear examination. ...
Mafia Allegedly Involved in Wind Power Plot GreenBiz.com
By Ariel Schwartz, February 19, 2009
Wind power has turned dangerous with news of an alleged Sicilian Mafia scheme to gain control of wind farms. Police in Trapani nabbed eight people suspected of bribing city officials to invest in...
Can Airports and Gas Stations be Green Buildings? GreenerBuildings.com
By Ariel Schwartz, February 18, 2009
New buildings claiming environmental friendliness and/or LEED certification are popping up every day, but it's important to remain wary of greenwashers. ...
Microsoft to Receive First U.S. Sustainable Events Management Certification GreenBiz.com
By Ariel Schwartz, February 17, 2009
Say what you will about Microsoft's products; the company can at least claim a commitment to sustainable marketing practices. ...
Copper Peak Logistics Launches Carbon Neutral Shipping Program
By Ariel Schwartz, February 13, 2009
Copper Peak Logistics announced the wine shipping industry's first carbon neutral shipping option earlier this week. The fulfillment and logistics provider will cover the cost of carbon offsets...
British Government Promotes Green Business Tips GreenBiz.com
By Ariel Schwartz, February 13, 2009
The British government has gotten into the green business game with its recent Real Help for Businesses Now campaign, which features a top ten list of tips for small businesses trying to cut their...
Samsung, LG Planning Solar-Powered Cell Phones GreenBiz.com
By Ariel Schwartz, February 13, 2009
Samsung and LG are both planning to unveil prototype solar-powered cell phones next week. ...
Ford's Green Campaign Gets Aggressive GreenBiz.com
By Ariel Schwartz, February 12, 2009
Ailing car company Ford is turning to renewable energy and fuel efficiency in an attempt to get back on its feet. ...
Making Fuel from Candy Waste and Cow Manure GreenBiz.com
By Ariel Schwartz, February 11, 2009
Candy waste and cow manure sounds like a nasty pairing, but the combo will be used to brew ethanol thanks to a Waco, Texas start-up called EQMA. ...

ZipCar Partnering with Seattle for Carsharing Program
By Ariel Schwartz, February 05, 2009
Zipcar announced earlier today that it is partnering with the City of Seattle for a program that will provide memberships to its service to city employees— all 10,500 of them. ...
Windvertising Enables Companies to Put Ads on Turbine Blades
By Ariel Schwartz, February 04, 2009
Are you looking for a creative way to advertise your business? How about using wind turbine blades to send your message? That may be possible thanks to a company called WePOWER, which earlier this...
Bonaire Claims to be First Sustainable Island in the Caribbean GreenBiz.com
By Ariel Schwartz, January 29, 2009
The Caribbean island of Bonaire has made the dubious claim that it is the first 100 percent sustainable island. Bonaire, which is part of the Netherlands Antilles, is in the midst of installing a...
British Airways Pledges to Halve Net CO2 Emissions by 2050
By Ariel Schwartz, January 27, 2009
Last week, British Airways unveiled a plan to halve its net CO2 emissions by 2050. The plan is the most ambitious yet from an airline, and means that the company will reduce its carbon output from...
Hotwire to Pay for Half of Customers' Carbon Offset Purchases GreenBiz.com
By Ariel Schwartz, January 27, 2009
It's hard to convince people to purchase carbon offsets in the current economic climate, but Hotwire may have figured out a way to do it. The discount travel site will pay half of its customers'...
PepsiCo Measures Carbon Footprint of Tropicana Orange Juice
By Ariel Schwartz, January 22, 2009
PepsiCo is the latest company to embrace environmental transparency— this time, by measuring the carbon footprint of a half-gallon carton of Tropicana orange juice. ...
Ferrari Cutting Carbon Emissions with Solar Panels GreenBiz.com
By Ariel Schwartz, January 21, 2009
In a move meant to further its efforts toward environmental sustainability, Ferrari unveiled a photovoltaic system earlier this week on the roof of its Engine Mechanical Machining Facility in...
China Paying Beijing Drivers $3,600 to Stay Off the Road
By Ariel Schwartz, January 13, 2009
In what could be considered a major blow to the auto industry, China will pay drivers of high-pollution vehicles in Beijing $3,600 to stay off the road. ...
What's the Environmental Impact of a Google Search? GreenBiz.com
By Ariel Schwartz, January 12, 2009
Yesterday, the UK Times Online reported that a typical Google search generates 7 grams of CO2 -- nearly half the amount of CO2 generated when boiling water in a kettle. ...
Japan to Launch Greenhouse Gas Observation Satellite into Space
By Ariel Schwartz, January 07, 2009
The best perspective is usually an objective one, and what could possibly provide a more objective view of the Earth than a satellite? In order to fully grasp our climate change predicament, Japan...

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Wal-Mart Debuts Eco-Efficient Hypermarket GreenerBuildings.com
By Ariel Schwartz, December 08, 2008
Wal-Mart Brazil will debut its eco-efficient hypermarket tomorrow in Brazil as part of the company's growing environmental effort. According to representatives, the Campinho store has the largest...

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